SEO or Search Engine Optimization is a very expansive topic that covers over 200 ranking factors. SEO means making sure that the pages on your website have the proper format and relevant keywords to tell search engines exactly what your page is all about. Search engines care about quality & relevancy. Their goal is to provide their users with the most relevant response to a search. Your goal is to make sure that your page ranks as high as possible for searches that are relevant to your brand, product or service.
When you think about your brand, what words come to mind? If you were to search for your business on Google what would you ask? All of the above are essentially keywords or phrases. Keywords describe you, and tell search engines what is relevant on your page.
Most online experiences begin with an online search. When people are trying to find you specifically or for services in your niche, you need to ensure that your info is up to date across multiple platforms. Most people are familiar with Google, Yelp, TripAdvisor, & Houzz, but there are over 100 listing services that people use to find you. You need to make sure that your information is correct everywhere, all the time!
Backlinks are another way to establish quality & relevancy in the eyes of a search engine. Imagine if you created a blog post about this years fashion trends, and other people started linking to your blog post from a piece of content on their website. That is a backlink. As you can imagine, the more websites that refer to your content the more relevant your content is to a search engine.
Being in the first position on Google should be a goal of any business. If you are looking to get started on the path to taking the coveted first spot on Google, give us a call today and find out how we can help you get there!