While customer relationship management (CRM) tools have been around for some time now, the ability to build complex, automated, multimedia followup campaigns is relatively new. These new technologies make it easy for businesses to dynamically engage with their customers and leads via email, text, phone, video and even automated Facebook Messenger bots. The business of business just got easier!
Even with the technological advances over the last decade, email is still the primary followup method for communication between businesses and their customers. If you are still personally sending emails for your websites contact form submissions, after a purchase, or simply to followup with a lead that you haven't communicated with in the last 3 months you're doing it wrong.
Did you know that 78% of sales go to the first responder? That's a staggering number when you think about it. Couple that with the fact that the average business takes 44 hours to respond to customer inquires! You don't have to be a marketing genius to see that if you aren't immediately following up with your leads you are losing customers to your competition. Automated text messaging when done correctly is more personal and allows you to never miss an opportunity even when your not available.
While email marketing can be extremely effective, the industry as seen a decline in open rates year over year. Digital marketing is all about building assets in places that get attention. Similar to email marketing, it is now possible to build Facebook Messenger lists and incorporate automated bots, drip campaigns and even mass broadcasts. The difference, we see +80% open rates and +60% click thru rates. There is no better way to get people to listen to what you have to say then sending targeted Facebook Messenger Campaigns.
Drip campaigns take some time to setup but then do all the heavy lifting for you. Gone are the days of following up with your customers one by one. While there is a time and a place for personal interaction, automated drip campaigns utilizing text, email, and Facebook Messenger allow for interest based segmentation, re-targeting and re-marketing at scale, at all hours of the day, 365 days a year.
Have a promotion or event coming up and need to get the word out? Bulk text, email and Facebook Messenger campaigns allow for you to not only notify your entire list at a click of a button, but also offer click tracking, insights into your customers geo-location, open rates, unsubscribes; as well as, integrations with platforms such as Google Analytics.
Interested in setting up your own Customer Relationship Management System but don't know where to start? Contact a CRM Expert today. We can get you setup with the tools and workflows that fit not only your brand, but also your budget!