Businesses often put off using social media as a strategy to grow their business for three reasons; time, investment and understanding. Time is an investment, and like all investments we expect, or hope, to see a return. Many business owners never invest their time or money into social media because they don’t understand how to use the various platforms and therefore can’t verify their return on investment. Getting started with social media isn’t a complicated process and in fact we’ve broken it down for you in bite-sized steps, but firstly you need to understand why you even need a social media presence.