Advertising in this day and age has become more confusing and daunting for the vast majority of business owners. No longer are we in an era when a newspaper ads and billboards will be sufficient. Digital advertising continues to rise, according to Forbes, by 2021 digital ad spending in the US is projected to be nearly $130 Billion. Marketing today is a fast-paced and cutthroat industry, what worked a few years ago may not be as effective today.
Standing out and understanding how to reach a captive audience can be difficult, which leaves businesses struggling to compete. Many small businesses neglect advertising initiatives, avoid digital platforms or choose not to advertise at all.