Category Archives for "Advertising"

Can Advertising Kill A Business?

Can Advertising Kill-A-Business

Advertising in this day and age has become more confusing and daunting for the vast majority of business owners.  No longer are we in an era when a newspaper ads and billboards will be sufficient.  Digital advertising continues to rise, according to Forbes, by 2021 digital ad spending in the US is projected to be nearly $130 Billion.  Marketing today is a fast-paced and cutthroat industry, what worked a few years ago may not be as effective today. 

Standing out and understanding how to reach a captive audience can be difficult, which leaves businesses struggling to compete.  Many small businesses neglect advertising initiatives, avoid digital platforms or choose not to advertise at all.  

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